AMI: A household robot

Boston Dynamics is an robotics company. As of now they are a bunch of geniuses making really cool robots, but with no consumer products. Ami would be a product of theirs which would be a household robot for consumers. This robot would be a housekeeper, a handyman, an accountant, a dog walker, a nurse, the list goes on and on. Basically all the busy work that keeps you from enjoying your life could be done by Ami.

This branding projects is a whole new brand Identity, including new logo, type, colors, stationery, posters, app, website, buildings, etc.

The full brand guidelines website is available here.

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© 2019 by Noelle Oliveira